I am more prone to blame the owners. Most of the teams that are bad make bad personnel decisions. The bad teams don't draw fans. When you don't draw fans you lose money. The owners are looking to players to pitch in to cover their losses that were caused by them mismanaging their businesses.
However, that is not the biggest reason I blame the owners. The players gave in a lot on bri % so the owners losses have been covered. If they sign better contracts and draft good players in the future they will be have profitable franchises. It should not fall on the players to create a system that protects the owners from themselves, if the franchises aren't profitable they should look inward.
The players have given up an estimated 300+ MM (per year) with their 7% decrease in BRI, even though the owners 300 mm assessment of loses might be overstated. Chris Duhon stated that some owners expense stadium rental despite owning the company that owns the stadium.
A lot of people believe the players are being greedy and they are on a scale we the average people can understand. While the owners are being greedy on a high level corporate white colar scale.
The way I see it, it's the owner's league and if they want to change the way the system works in their league so that there is more competitive balance and restriction on player movement and the ability of bigger teams to hand out huge contracts (and consequently raise the market price for all teams), it's their prerogative.
The players have every right to expect reasonable benefits and fair compensation, and to have some freedom in choosing where and how they play. But I just don't see what is so bad about the owners' most recent proposal. So it's not as nice for the players as the last deal. Boo hoo. The players still get to make millions upon millions of dollars, and they still have a great deal of freedom in choosing where to play -- just not as much.
The last deal was much more favorable for the players than the owners wanted, and I don't blame the owners for wanting something better. The last deal is what gave us The Decision and the Melo-drama and Deron Williams being shipped out of Utah well before his contract was up. The last deal gave us Eddy Curry's contract and Gilbert Arenas and Rashard Lewis making more money than anybody else in the NBA last season. The last deal allowed the Lakers to spend twice as much as the poorer teams in the league.