I read about three pages of explanations on this and then had enough so here is my take and I am sorry if it is repetitive.
Basketball is the product.
Now basketball without the most elite players in the world will sell, just look at NCAA basketball, the Olympic basketball tournament and the Euro leagues for proof of that.
But, if the goal is to make HUGE money while at the same time paying the players and those players being the best of the best so that you can optimize your money making ability, then, yes, the players are a gigantic, enormous, humongous part of the product. And so, they need to reap the financial benefits of being the product.
That said, they can't sell the product and BE the product at the same time so they need the owners as much as the owners need them.
So it's easy, make it a 50% split of the BRI, change some of the basic components of the CBA around so that owners have a bit more power than they currently do in player movement, have an easier time getting out of bad contracts because of injury, and limit the guaranteed part of part of player contracts to stop players from getting "Eddy Curry" syndrome.