The product is the best team basketball in the world. Without the players, the owners can't make that claim.
Absolutely true. But without the league, there is no product either. And that is the point.
The players are an intregal part of the product, but they are not the entire product.
Sure there is, with No NBA players will go and be apart of another league somewhere else and in a few years one of the foreign leagues will be the premier league. High Level basketball can exist without the NBA, The NBA can't exists without the highest level of basketball. The product ( The Player's performance) can be delivered on any stage, as they're proving right now.
Like the other high level sports that make all that money in the US?
I don't care about the Euro leagues. They are not here. Their games are not on TV and not schedule with times that would be good with my schedule.
Japan has great baseball. High level. I am a baseball fan. I do not watch baseball from Japan.
So, the NBA player can play somewhere else, but they would not have the star they have here. They would not be the advertising money makers they can be with the NBA.
Basketball, thanks in large part to the efforts David Stern, is more global than all of the other Big 4 in the US. You may not watch games abroad, but that is by no means a sign that these players won't make absurd money from advertising and rising salaries as they bring high level basketball to another market? Soccer players make huge endorsement deals even though only hardcore fans of the sport watch it regularly here. F-1 racers are some of the highest paid athletes in the world, that sport isn't big here.
Basketball is a global game and the NBA needs to have the premier product to retain interest in it's own country, whereas the players can go abroad to find money and owners willing to work with them.