This whole players are the product thing really rubs me the wrong way. They are no more the product than a movie star is the product (or special effects) in a blockbuster film.
Yes they are the primary draw. Yes they deserve a ton of money. But the players make it sound like the owners are just going to pocket 50 % of the revenue. The owners (like movie studios) still have to pay all the producers, marketing, catering, transportation etc.
The marketing expenses alone are probably astronomical. You can't draw an audience if the audience doesn't know you are there, or has a place to go to see you.
But movies have script writers, directors, lighting and sound guys, make up people, special effects people, costume people, etc
The nba has players, coaches, a couple doctors, and some cruddy crooked refs. All of which are nowhere near as necessary as the players.
You could have nba players in any gym on Earth and you'd have a great thing on your hands.
If the 80s Lakers, 80's Celts, 90s Bulls, 00's Spurs, and 50's Celts jumped into a time machine and arrived at a gym with nobody else there and nobody whatsoever to "produce" the game, and Larry, Michael, Russell, Duncan, and Magic walked up to each other and said "Let's settle this" how much money would you pay to be the only person in that room? Because of what those players would produce. And not anybody else.
I guess the game is the product that the players produce. So they are basically the only irreplaceable input. Pretty similar. It's like saying the gold in a gold neckless isn't the product. Well actually it is. And the house on a property is the product too.
Or you could say the coaches are hired to produce the best team and then they play another produced team to produce a championship team composed entirely of players.
Kevin Love is right