The product is the game of basketball.
I think someone might have already said this but that's not true, if it was the owners could hire scabs and continue playing. Our league has the best players on the planet, including some of the world's top athletes, it always has. That's what the NBA is.
That's what people want to see, not Europeans or college players doing the same thing. Without these players you've got absolutely nothing.
The players are playing the sport of basketball. Without basketball, there is absolutely nothing there.
It might be semantics or subjective but these guys excel at the sport of basketball.
The names and faces change but year after year the fans come.
The names are often the draw but its their performance at basketball is what established them as names in the first place.
Portland sold out for how many years in a row while the names and faces changed? Fans will still come out.
Like I said, maybe its semantics here but that's how I see it.
See this is where you're wrong though, because if the product was the sport of basketball, the NBA would not be unique. There are lots of other semi-pro leagues in the US, and even other pro leagues around the world.
But none of them compare to the level of talent the NBA possesses, and that's what people come out to see, so the product is the players.
That's a valid point but what are these players playing? What are people watching them perform? An exceptionally high level of basketball. That's the product.
To me, the fact that people come out year after year to these games while the names and faces change means its more than just the players. People still go to Bulls games (even during the early 00s) over a decade after Jordan left.
Yes, the names and faces change, but that's still what people are tuning in for. Just because they're new names and faces doesn't mean they aren't still the draw. It's even easier for people to follow different players in basketball because they don't wear helmets. Shaq is probably the most recognizable athlete in the world. It's that recognition of the players that keeps people tuning in.
If it was the sport then you'd see more people following college, Euroleague, WNBA, FIBA, HS, etc. Yes, you have the people that turn on an NBA game just because they're a fan of the game (me) and those people will watch any league regardless of the players. But the majority of the people that watch the NBA exclusively, do so because [Dwight Howard] is their favorite player and they like to watch him dunk on people.
Obviously you're right, without basketball you've got 10 guys standing on hardwood, but it's the same the other way around. Without the players all you've got is a ball and two circles. Also, without basketball, you've gotta figure that guys like LeBron, Iguodala, Josh Smith all grew up playing football and people would still be following those same names/faces in a different league.
Bottom-line is that entertainment is what people are looking for, and the players are the entertainers. If you go to a Blink 182 concert, aren't they the product? You're not paying to go listen to music, you're paying to watch them perform. Why do you think Bird and Magic saved the league when they started playing? Did people just suddenly discover basketball, or did the product improve and thus more people were attracted to it?