Of course owners aren't auctioning their teams, its a hypothetical, it doesn't have to make sense. However in your hypothetical you give the current owners replacement players, but you don't give the current players replacement TV deals or gyms. IF all the owners suddenly changed, a lot of fans wouldn't even notice. Obviously people are still going to watch the games if all the players are the same, I'd really like to see you argue that replacement players would sell more.
I'm sorry but I don't see the logic behind any of these arguments. You walk into a store and buy a 6 pack, you can't do that without the store, or a cashier to scan your item, or the liquor license, or your own ID, but none of that matters. You're still paying for the beer.
Without all that other stuff the product can't be sold, but without the 6 pack you don't even have a product.