The commercial itself was good, it’s just the messenger I have a problem with. Kap pushes a false narrative that he cannot even properly articulate, and he causes more harm than good by creating a disconnect between police and the community they’re trying their hardest to keep safe. This climate has also caused some officers to hesitate, and it’s cost them their life. Take what happened to Weymouth Officer Michael Chesna, just a few months ago, as an example. That said, Kap has every right to speak out on a subject despite his ignorance, while the NFL, a private company, has every right to disapprove and disassociate themselves from him and that message. That’s freedom. Also, Kap was not doing this when he was on top, he began this action after he was benched. So I find his “sacrifice” a little disingenuous.
As far as how I feel about Nike’s decision, I personally will not tear off my patches or burn my sneakers, but I would be lying if I said this will not influence my future sneaker purchasing decisions. Hell, I have LeBron kicks I’ll never wear or buy again because he went the the Lakers. I’m curious if it affects Nike’s business going forward. Alienating, say, half of half the population, and that’s modest, will result in lower revenues and stock prices. The marketing team took a chance with this and could pay dearly. My instincts tell me it was bad move. Just look at the ratings crash the NFL suffered after the kneeling, obviously there were other variables but the “disrespect” was definitely a factor.https://www.youtube.com/watch?v=mreQsQrDF-A