I dont understand what we are doing as a franchise right now. We clearly aren't tanking, and if we are, Ainge is pretty horrible at it. Are we trying to get the eighth seed? Gee-Wilikers can't wait to root for my team to get bounced in 4 games!
I think the team is set up to be an enticing destination for good players who value winning over social lives. Ideally, make the playoffs with a core of players who have cheap enough contracts so that there is room to sign a top free agent and possibly a sidekick, with a stash of picks that makes acquiring a supporting cast possible and a GM who knows how to use those picks.
The main thing right now is to build up Brad Stevens as a coach who is creating a good situation for players to thrive in. Making a charge into the playoffs, even if it results in a quick exit, is the sort of thing that makes the Celtics look like a young team on the rise with a coach worth playing for.