For what it's worth, there is an image of the Saints game circulating around that shows the Patriots doing exactly the same on a Saints FG.
Also, apparently the rule changed between proposal and implementation to include all players and not just the ones not lined up at the line of scrimmage (which, indeed, makes it more ridiculous than it already was).
Also, there was a hold on the Jets left guard on that play which was just as clear a penalty. Of course, we know no-one really calls 90% of the holding that takes place on the LoS. So there.