« Reply #305 on: June 06, 2021, 09:58:11 AM »
Because we as fans hate other players, we want our players to hate those players too, to validate our own hate. Unfortunately it doesn't really work that way. They're all ultimately part of the same brotherhood that we will never be part of, that of an NBA player. These guys do public events, charities, media appearances together. They may share the same agent. And even more so these days that everyone has cellphones and social media they're connected in ways that previous players never were.
But that's ok. I personally don't need them to hate the opposition, I just need them to beat the opposition. I'll do the hating from the safety of my couch 
NBA players used to hate other NBA players and were not afraid to say so.
Also, back in the 60's, 70's, 80's NBA players may not have hated an opponent, but they didn't choose them as their hug buddy either. Paul Silas talked about never helping an opponent up off the floor because he viewed them as the enemy.. Remember Larry Bird when he and Magic made their famous Converse commercial in French Lick and Johnson assumed they would be a little friendlier the next season. No, said Larry. He just couldn't compete with a mindset like that.
I'm calling shenanigans on this narrative. Every time I hear this I think about Magic and Isiah kissing before games. Russell used to have Wilt over his house for dinner all the time. I know we like to use this to bolster Russell's lore for psychological warfare but it's not like he did the same thing with Bob Pettit and Elgin Baylor. He liked Wilt.
Players were friends in the old days too but they didn't have social media to broadcast their friendships and they weren't all millionaire celebrities like now.
Also, plenty of NBA players hate each other today. Guys like Chris Paul, Rondo, Draymond Green, etc. are as competitive as anyone has ever been and there are plenty of other examples.

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