We all know the NBA is super competitive, but we are not doomed either.
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That's not what I'm saying here. I'm simply pushing back against the "Why are people so hung up on the draft? We're already one of the youngest teams in the league!" sentiment that I've seen expressed more than a few times around here.
Just because the Celts are young does not mean they are on an upward trajectory toward being competitive. One does not follow from the other.
I think the idea is not just that we're one of the youngest teams already...it's that we are one of the youngest teams AND we are a playoff team.
If we manage to make a 5th or 4th seed this year (whether you believe that's possible all not, this is all hypothetical) while also being one of the youngest teams in the league, then that immediately increased your appeal to free agents.
Free agents then see a team who is already a good playoff team, is on the way up (since all the players are young and will only improve in time - even if it's not by a dramatic amount) and so they feel that adding somebody of their talent level could be the one piece needed to push said team over the edge.
This is ultimately what led to Milwaukee picking up Greg Monroe - he saw them as a team who was young, just made the playoffs, and could potentially be one good piece away from being a top 4 playoff team for years to come.
If Milwaukee had tanked (for arguments sake) and never made the playoffs, then I can all but guarantee you Monroe would not have signed there.
People seem to think success doesn't impact on free agent interest - put yourself in the position of a star free agent...would YOU want to sign a multi-year contact for a team that just got the wooden spoon (or near enough to it) for the last 2-3 years?
How about a team who has been competitive, but has an old and ageing roster that might only have another year or two of competitiveness left in it?
Or option theree - would you rather sign a milti-year deal for a team that just made the playoffs, has a roster full of young players, and has a ton of assets?
Kevin Love left Minnesota because they couldn't get to the playoffs. Greg Monroe left the Pistons for the same reason. If the Kings haven't become competitive by the time Cousin's contact expires, I'm sure he'll do the same.
Star players want to compete - they want to win. They don't want to waste 4-5 years during their physical peak losing game after game, year after year.
If I'm a free agent looking to sign a long-term deal, then I want to know two main things:
1) Do you have a team that can at least compete for a playoff right now?
2) Do you have the resources /assets to keep the team competitive for the duration of my time here?
If either answer is no, I'd be walking away.
This will especially be true in the next season or two because every team will have cap space, so as a star there is really no incentive to play for a team that looks like it might be in the lottery for the next 2-3 years.