It's a tricky spot, because if you're on the NFL gravy train (or working for ESPN, to-may-toe toh-mah-toe), you have to face serious financial (i.e. detrimental to your career) repercussions if you wind up reporting something that the league doesn't like. That's part of the reason so many of the goon squad that is the football media are looking like chumps, and why the ones that aren't are staying out of it -- no one wants to p--- off the NFL, even when the league is completely and utterly wrong.
That's part of the reason the guys like Scheffter have been so visibly p---ed: they essentially covered for the league and wound up looking like heels for doing so.