There are a lot of research out there that people can find through google to judge the merits of "tanking."
http://espn.go.com/blog/truehoop/post/_/id/40055/does-tanking-even-workhttp://wagesofwins.com/2012/04/02/why-tanking-doesnt-work-in-the-nba/Tanking is buying a lottery ticket, sometimes you win, mostly you don't. It is only for desperate organizations that have no other way of improving their team. It is highly risky because often you keep waiting year after year to land that franchise player to no avail.
1. Since 2010 the Bobcats have had the worst record in the NBA by far. They have not had a single number one pick despite that.
2. The lottery picks they did have in that span has granted them such franchise cornerstones as Kemba Walker, Michael Kidd-Gilchrist, Cody Zeller and Bismac Biyombo.
In the last decade there have been three unquestionable franchise talents not on their rookie deals. Lebron James, Chris Paul and Dwight Howard. All three brought 0 championships to the team that drafted them and left for winning teams on larger markets.
This pattern is noticeable for lesser stars such as Anthony, Bosh, Williams etc.
Even if you are lucky enough to land a great talent through the draft, those players will leave for playoff teams.- It is rare to have a single true franchise talent in a draft, let alone multiple talents.
- On the extremely unlikely chance that there are two franchise talents in a draft, the worst record doesn't guarantee a top 2 pick.
- Even if you land a top two pick, it doesn't help you avoid Michael Beasley, Wes Johnson, Kwame Brown, Derrick Williams etc.
- Even if you land a great player it doesn't protect you from Len Bias, Greg Oden, Shaun Livingston etc.
- And finally if you avoid all the land mines and walk away with a franchise player, you have 5-6 years to win a championship before they leave to join a contender.
The Celtics are hardly desperate. They have Bradley, Sullinger, Olynyk who will keep improving for another 6 years. They have Rondo, Green, Lee, Bass, Humphries in their prime. They will also have many first round picks and cap space to build a contender.
All the contenders Miami, Bulls, Memphis, OKC, Indiana, Houston etc were a first round exit playoff team with one star before they became a contender. Why would Boston take a step backwards when they can keep going forward? Players like Aldridge, Love are not going to want to leave their own crappy teams to sign an extension with a different crappy team. They will only come here if we can show that we can win.