Its deals like this that turn people off the NBA. Am curious to see whether stuff like this affects tv ratings and attendance.
I think it is deals like this that turn people ON to the NBA. This makes for a higher quality of basketball for 3 of the 4 teams involved.
Yes, but does it cause attendance to drop in the majority of markets where teams have no chance?
Generally speaking, no.
The NBA is typically at its healthiest financially when a dynasty or two are dominating. Think the Bird vs. Magic rivalry, the Jordan era, and the Shaq-Kobe era.
Jordan won six championships and the sport reached an unprecedented height. There were plenty of teams back then that had no chance.
Any losses in attendance for teams like Orlando are offset by higher television ratings, higher merchandise sales, higher casual fan viewership, and a higher gate when teams like the HEAT and Lakers come to town.
The NBA reached its financial peak when 29 teams had no chance against the Jordan-Pippen-Rodman Bulls.
Dwight and Nash to the Lakers gains fans for the NBA.