The same thing with attendance and international fame happened in the 80's, the exact same thing. He just took what was already happening and expanded upon it. That's it. The NBA was a third or fourth rate league and had almost as bad a national exposure as the NHL in the early 80's. The NBA on CBS became what it was because of Bird and Magic, not Michael. International interest started because of the advent of cable television and the Lakers-Celtics rivalries of the 80's, not Michael. The explosion of shoe contracts and their marketing started in the 80's with Larry and Magic, not with Michael.
Sure, Larry and Magic played a major role in the NBA's rise to prominence, and I'll always be a Bird fan over a Jordan fan, but Jordan moved more tickets, more merchandise, and was more famous internationally than either one of them.
The economic upturn of the 90's and the advent of technology had as much to do with Michael's rise as Michael himself. heck it could be argued if Bias and Reggie never died and the Celtics won championship after championship through the early 90's under them and the Big Three then Michael may never become Michael as the marketing would have centered around the C's and their players.
This is very hypothetical, and Jordan was already the most-marketed and most famous player in the league before he won his first title, which was one of the reasons lots of people (including a young me) resented him.
Michael was transcendent as a crossover marketing star. He was. But he was who he was because of those before him and does not deserve any more or any less adulation league wide for his contributions over those of others.
I think a petition to never have anyone wear his number for his contributions is nuts.
Absolutely agreed on all points here. Jordan was and is the league's biggest star, but the shift from that to the idea that he somehow singlehandedly created today's NBA is a ridiculous one. I just see the argument that he had no individual impact at all on the league's success as being wrong too.
And a league-wide retirement is equally stupid, especially since other teams have different players retired under 23. It's absolutely pathetic that the Heat retired an opponent's jersey, and I'd be very angry if the Celtics ever did the same.