. Do you think some of those front runners will start paying more attention to the C’s if they continue to make deep playoff pushes vs the Pats maybe being a borderline playoff team and likely best case, making the playoffs and losing first round? I can’t see them doing much better than 9-8 this season. Also, do you believe the Patriots are more popular nationwide and worldwide than the Celtics are? I have a hard time believing that considering basketball is huge in Asia (specifically China) and Europe.
If the Celtics win a ring they will increase their international jersey sales by, let's say roughly 5,000%. That's just the way things go in sports, especially international sports.
Again, anecdotes, but Steph Curry jerseys were not a thing you saw much of abroad in 2011-2012 or even in 2014 (it would have been a real hoops fan or, more likely, someone from the Bay area on vacation). After the first ring you saw a few, and after two rings, you saw
a lot. Curry, James, and Kobe jerseys are the usual suspects.
So we have:
1) The reigning best player on the league's best team & face of a dynasty,
2) The biggest name in the NBA since Jordan, and
3) A deified All-Timer who bridged the gap between Jordan and MJ.
Second half of the question: I'm going to say that while basketball is more popular in Europe and Asia, I'm no sure there's really a meaningful comparison because the Celtics, anecdotally, don't seem that popular outside of the US - because they haven't won a championship and they don't have international talent on the roster outside of Big Al.
Speaking of Big Al, I feel like we're kind of like the Smith/Milsap/Horford Hawks to the international fandom. Or Maybe the Carmelo Nuggets. Or the Dwight Magic or the 90's Sonics or the Webber-Divac Kings - pick your favourite good team that didn't win it all (yet, in our case).