Hype from Klutch sports to keep the public interest on Ben Simmons in the spotlight and stoke the flame of him being some sort of superstar savior.
If this is true, that Klutch Sports is the one leaking the false "Ben is ready to play" rumors, then they are really bad at PR. They are making their client look worse, not better. This premise makes absolutely no sense to me. I can see "Ben is working hard", "Ben is doing everything the team has asked", but why set unrealistic expectations that result in your client looking worse (which in this case, it is really hard to be made to look worse than he already looked)?
It doesn't make any sense for the team to be leaking these either. If they thought this would help get him back on the court faster, they couldn't have been more wrong. They had to know he wasn't ready. And that even if he said he was ready, they should not have expected much out of him. Nash never seemed to be aware of any eminent return.
There is something missing here. It isn't that Simmons isn't going to play, that is not surprising at all. It is the false rumors around this that make no sense. He isn't gong to play. He is afraid to take the court because he knows he is not emotionally ready to handle the pressure. So why put even more pressure on him with false rumors?