Ratings are down 15% across the board this season. A team like Dallas has their local telecasts down 50%! The finals have good ratings and sometimes the ECF and WCF. Everything else has been less competitive and the ratings reflect that
Where did you get this info?
http://www.sportsbusinessdaily.com/Journal/Issues/2017/02/20/Media/NBA-RSNs.aspx
http://www.mavsmoneyball.com/2016/2/10/10961328/local-mavericks-tv-ratings-have-fallen-off-dramatically-this-season
I don't really understand how people can think having two teams dominate the league is not going to impact the ratings negatively.
Edit: These two articles have different amounts for the mavericks, I don't have time to dig in deep to the methodology or if that is a difference in what time period they were going off, but the overal message is that while a few teams (76ers which were way up with Embid playing and competitive games), the heat, bulls, magic, nuggets, spurs etc are all down dramatically.
Hmm, do those ratings measure online viewership as well? Lots of people these days cutting the cable tv cord. I don't have cable, but still can watch all the games via NBA app + chromecast.
After all, last years finals was highest rated game in 18 years. Something doesn't fit here...
http://money.cnn.com/2016/06/20/media/nba-finals-game-7-ratings/index.html
How does it not fit at all? I have already acknowledged many times that the Finals are highly rated right now. It is common knowledge that people are really into the Warriors and Cavs finals and they are good competitive series with tons of star power (that have also gone 6 and 7 games).
That really isn't related at all how excited people are going to be for a wizards charlotte game during the season on a tuesday night. I'm not sure why you would think the finals ratings are going to be related to the local broadcasts during the regular season very much? People that are hardly into basketball watch the finals because it decides the championship. There are different kinds of people that invest 6 months of their lives into regularly watching the 3-4 games a week that happen. The viewing of these 3-4 games every week are down and it holds true not only for local broadcasts but also TNT and national broadcasts.
I'll also admit there are a variety of factors that influence these ratings and some of it can be related to measurement issues. I am a bit bewildered though that people think the regular seasons are going to be as high as ever. A lot of nights the primetime product is crap that is out there. Look at tonight's games and compare it to how it would have looked even a few years ago.
The Warriors versus Bulls. Yes there is a little extra intrigue because Durant is injured and people want to see how the Warriors look without him. Even without Durant the Bulls are still 8 point underdogs at home to the Warriors (this means they would be 13 point underdogs if the game was in Oracle!). People can watch Rondo, Wade, Butler and an odd collection of frontcourt youngsters (portis) and castoffs (lauvergne, mirotic, Lopez) throw up bricks and probably lose by 8-10 points if they are lucky. Who wants to see that? Not the people of Chicago where local telecasts are down 35% from last year. (also lets not kid ourselves there are not 35% people watching on an app this year compared to last year). Now think about this game a few years ago. You would have had the Bulls being better with some superstar power in Rose (though battling injuries), an up and coming Butler plus stable vets like Gibson, Noah, Boozer etc. In fact that very good team gave Cleveland a couple of very good playoffs series.
The second game is Oklahoma City versus a Portland team that is 11th in the west. Maybe some people like seeing Westbrook chase triple doubles, but I think for a lot of people it is really ugly basketball. He just drives around at full speed, getting a lot of foul calls and dump offs being people by the triple. Has about 7 turnovers, 10 foul shots and nobody else on the team is moderately exciting to watch play. Compare that to last year when there was the presence of Durant and Ibaka to contribute the occasional highlight reels dunk, block or ball movement for open 3's. Portland doesn't play defense, is not competitive and shoots tons of 3's. Who here is excited about that game? I know I would have been a lot more excited about that game a few years ago when the Blazers still had Aldridge, Matthews and Batum alongside Lillard. This congregation of talent on these super teams makes these day to day games a lot less entertaining cause you have so many games like this. I don't think me and my friends and coworkers are super unique in that we find these matchups a lot less entertaining than we did a few years ago and watch less basketball because of it. These numbers all support that mindset and us not being crazy outliers.