Tom Brady was found guilty of being "generally aware of the inappropriate activities ... involving the release of air from Patriots game balls,"
That means that he was not found guilty of being "specifically aware" of the inappropriate activities.
So my conclusion is that Brady probably said something like this to his subordinates McNally and Jastremski: "Listen guys, you know exactly how I like my footcbals...GET THEM THE WAY I LIKE THEM".
This is different from huddling them up and saying, "Listen guys, here's the plan -- see that bathroom over there? After the refs OK the footballs, I want you to...."
I am guiessing that the actual PSI was never disussed by Brady, but that the implication was that he liked the balls on the low side of the legal range and that it was McNally and Jastremski's job to get it there. I am certain that they took Brady's instructions to mean -- "find a way" or "no matter what, get it done".
In my opinin this DOES implicate Brady as compicit in the deflation of the footballs, since McNally/Jastremski were following the spirit of his directive. It does not make him guilty of INSTRUCTIONG his guys to deflate AFTER the refs approval or instructing them to deflate below the legal limit -- but makes him generally complicit in the conspiracy.
Since Brady can plausibly claim that he never instructed the guys to deflate UNDER the legal limit, and he can plausibly claim that he never instructed them to covertly deflate after refs approval, I think his role is slightly mitigated. Thus, he is "generally aware" of the inappropriate activities -- but not specifically aware of the extent to which the guys went to in order please their very powerful boss.
As a person who used his power to play a key role in the process ("get the footballs the way I want them"), Brady should be fined. I'll say $100,000.
As the perptrators of the crime, and as adults who are capable of making adult decisions even in the face of a demand of a "boss", McNally and Jastremski should be fired. McNally and Jastremski chose to take the directive too far by releasing air below the legal limits and doing so after the refs approval -- knowingly circumventing the rules.
The Patriots organization conspired, in effect, to circumvent the rules and is responsible for the violation even though there is no evidence that Kraft or Bill had any knowledge of the circumstances. The organization should forfeit their 2016 3rd round draft pick and be fined $500.000.