Because he's a young point guard going into his prime, with a good Small Forward in Jeff Green, good young power forward in Sully, good defensive line of Lee and Bradley, all you really need is to get a quality all star player/ future all star player like, Cousins, Monroe, Hibbert and you can be a force in the east. Granted its hard to get a quality big these days, but I'd rather see that happen, than see Rondo an arguably top 5 point guard maybe top 20 - 30 player in the league go to another team.