Disgusting...NBA to have ads on uniform starting 2013-2014

[chambers]

Very disappointed with all of the reactions here.  Guess it's a win-win for the NBA.

Perhaps you're over reacting? 2x2 inch adds aren't going to poison the game of basketball.
I mean I wouldn't want them to come straight out with giant logos plastered all over the Celtics uniform, but a small patch similar to the 'NBA finals' logo you see on uniforms in the finals seems okay for a trial year at least.
It's not just more money for the rich, it's more exposure for basketball and more money for the players and owners.
Could give players a better shot at outside endorsements too.
Works in every other sport and plenty of those sports dwarf the coverage and audience that the NBA has.
At the end of the day it's not going to change a players ability to play the game- it's a tiny jersey patch that could generate a boatload of income for the league and its players, which only makes the league stronger and able to expand their reach.
If you're going to turn off the TV because of a 2x2 inch Pepsi logo then you need to consider taking a holiday.

[Employee8]

Perhaps you're over reacting? 2x2 inch adds aren't going to poison the game of basketball. I mean I wouldn't want them to come straight out with giant logos plastered all over the Celtics uniform, but a small patch similar to the 'NBA finals' logo you see on uniforms in the finals seems okay for a trial year at least.

Yes it will.  It's not going to stay that way for years.  They're starting small because it is exactly what it is: small.  It's not going to be noticeable but once we get used to the idea of ads on the jersey, it's only going to grow.  Remember when Americans threw a fit that gas prices were above $3?  Now we're just glad when it's under $3.40.  For corporates, you start somewhere.  And don't forget Stern released that news at midnight when everyone was sleeping.

It's not just more money for the rich, it's more exposure for basketball and more money for the players and owners.
Could give players a better shot at outside endorsements too.

It's $100 million more for the owners and nothing else.  Read the article again.  And don't forget that powerhouse team like the Lakers are going to command more money for their space, creating a larger gap between the highest market teams and the middle/lower tier teams.  More exposure for basketball?!  I'd like you to elaborate on this, please.

Works in every other sport and plenty of those sports dwarf the coverage and audience that the NBA has.

What other sport? NASCAR? They don't have commercials.  Soccer?  Ditto. Golf? You call that a sport?  Moving on.

At the end of the day it's not going to change a players ability to play the game- it's a tiny jersey patch that could generate a boatload of income for the league and its players, which only makes the league stronger and able to expand their reach.
If you're going to turn off the TV because of a 2x2 inch Pepsi logo then you need to consider taking a holiday.

You're right the ad won't change the nature of the game.  I'm going to enjoy watching the game but that ad on the jersey is not going to simply be an ad to me.  It's going to be a representation of the greed, it's going to represent $100 million more for the owners and a Edited.  Profanity and masked profanity are against forum rules and may result in discipline.ed up looking jersey for the fans.  Brand loyalty is a strong thing and fans are going to associate themselves with the brand before the jersey.

Never said anything about turning off the TV.  It is what it is though, and that is disgusting.

[CelticG1]

When I watch a soccer game I don't even think twice about the ads on the jerseys.

Yeah I might cry about it the first day they do it in the NBA then the next day ill forget about it and be thinking about what we need to improve on and who should be getting more pt

[Gomesfan]

Celtics run on Dunkin'..... Lol

[flyofchange]

If i wear a celtics jersey i do it cause i want to represent the team/player not a company and walk around as a giant billboard, however my girlfriend is a seamstress so i really dont care cause she can easily just take that ad right off there and it will be like it never was there in the first place 

[celtsfan84]

If i wear a celtics jersey i do it cause i want to represent the team/player not a company and walk around as a giant billboard, however my girlfriend is a seamstress so i really dont care cause she can easily just take that ad right off there and it will be like it never was there in the first place 

Do you have her remove the adidas logos or do you walk around as a giant adidas billboard?

[flyofchange]

If i wear a celtics jersey i do it cause i want to represent the team/player not a company and walk around as a giant billboard, however my girlfriend is a seamstress so i really dont care cause she can easily just take that ad right off there and it will be like it never was there in the first place 

Do you have her remove the adidas logos or do you walk around as a giant adidas billboard?

I only wear the authentic jerseys dude, they dont have the adidas on there but if I were gonna buy a replica i dont see a problem with the adidas logo cause after all adidas MAKES the jerseys mcdonals, burger king,  t-mobile or whatever DONT.

[celtsfan84]

If i wear a celtics jersey i do it cause i want to represent the team/player not a company and walk around as a giant billboard, however my girlfriend is a seamstress so i really dont care cause she can easily just take that ad right off there and it will be like it never was there in the first place  

Do you have her remove the adidas logos or do you walk around as a giant adidas billboard?

I only wear the authentic jerseys dude, they dont have the adidas on there but if I were gonna buy a replica i dont see a problem with the adidas logo cause after all adidas MAKES the jerseys mcdonals, burger king,  t-mobile or whatever DONT.

Not really.  Often adidas, Nike, Reebok subcontract that work out to independently owned factories and pay so that they can put their logo on the jerseys.  Most of those companies don't really make anything.  They just sell their brand.

T-Mobile would contract with the NBA to advertise their brand and use PR to make a profit with an independent company making the jersey.  Adidas would contract with the NBA to advertise their brand to make a profit with an independent company making the jersey.

It isn't as dissimilar as you would think.  The only real difference is that adidas is taking more of your money and have different contracts (of which you don't see a penny of, but still wear their brand's logo).

And make no mistake, they do it to advertise their brand, just like T-Mobile.  There is no law stating that you have to have a patch of your company logo on every product you manufacture.  A logo on the inside tag would be within the law.

[the_Bird]

It's no worse than having Blake Griffin "jump" over a Kia, The Official Crappy Small Car of the NBA™.

[flyofchange]

If i wear a celtics jersey i do it cause i want to represent the team/player not a company and walk around as a giant billboard, however my girlfriend is a seamstress so i really dont care cause she can easily just take that ad right off there and it will be like it never was there in the first place  

Do you have her remove the adidas logos or do you walk around as a giant adidas billboard?

I only wear the authentic jerseys dude, they dont have the adidas on there but if I were gonna buy a replica i dont see a problem with the adidas logo cause after all adidas MAKES the jerseys mcdonals, burger king,  t-mobile or whatever DONT.

Not really.  Often adidas, Nike, Reebok subcontract that work out to independently owned factories and pay so that they can put their logo on the jerseys.  Most of those companies don't really make anything.  They just sell their brand.

T-Mobile would contract with the NBA to advertise their brand and use PR to make a profit with an independent company making the jersey.  Adidas would contract with the NBA to advertise their brand to make a profit with an independent company making the jersey.

It isn't as dissimilar as you would think.  The only real difference is that adidas is taking more of your money and have different contracts (of which you don't see a penny of, but still wear their brand's logo).

And make no mistake, they do it to advertise their brand, just like T-Mobile.  There is no law stating that you have to have a patch of your company logo on every product you manufacture.  A logo on the inside tag would be within the law.

Well thank you for that extremely informative report......
Who cares dude!?

I was just stating that i dont want to advertise something that has absolutely NOTHING to do with basketball or the team.
If i had to id rather wear nike, adidas or whatever brand on the jersey cause no matter what factory, what country etc makes the jersey, subcontract or not its still adidas etc who makes the jersey not "adidas by some factory in indonesia" more importantly adidas nike etc make atheltic, sports equipment Burger king dont aight.

I dont eat at burger king so i dont wanna advertise for them. I use sports equipment so i dont mind having adidas on my jersey if i had to geez.....

[CelticG1]

If i wear a celtics jersey i do it cause i want to represent the team/player not a company and walk around as a giant billboard, however my girlfriend is a seamstress so i really dont care cause she can easily just take that ad right off there and it will be like it never was there in the first place 

Do you have her take off the Adidas logo as well?

[angryguy77]

It's no worse than having Blake Griffin "jump" over a Kia, The Official Crappy Small Car of the NBA™.

Don't be a hater. Just because Stern proved he could be every bit as good as Vince McMahon at staging events is no reason to dis Blake's dunk title.

[celtsfan84]

If i wear a celtics jersey i do it cause i want to represent the team/player not a company and walk around as a giant billboard, however my girlfriend is a seamstress so i really dont care cause she can easily just take that ad right off there and it will be like it never was there in the first place  

Do you have her remove the adidas logos or do you walk around as a giant adidas billboard?

I only wear the authentic jerseys dude, they dont have the adidas on there but if I were gonna buy a replica i dont see a problem with the adidas logo cause after all adidas MAKES the jerseys mcdonals, burger king,  t-mobile or whatever DONT.

Not really.  Often adidas, Nike, Reebok subcontract that work out to independently owned factories and pay so that they can put their logo on the jerseys.  Most of those companies don't really make anything.  They just sell their brand.

T-Mobile would contract with the NBA to advertise their brand and use PR to make a profit with an independent company making the jersey.  Adidas would contract with the NBA to advertise their brand to make a profit with an independent company making the jersey.

It isn't as dissimilar as you would think.  The only real difference is that adidas is taking more of your money and have different contracts (of which you don't see a penny of, but still wear their brand's logo).

And make no mistake, they do it to advertise their brand, just like T-Mobile.  There is no law stating that you have to have a patch of your company logo on every product you manufacture.  A logo on the inside tag would be within the law.

Well thank you for that extremely informative report......
Who cares dude!?

I was just stating that i dont want to advertise something that has absolutely NOTHING to do with basketball or the team.
If i had to id rather wear nike, adidas or whatever brand on the jersey cause no matter what factory, what country etc makes the jersey, subcontract or not its still adidas etc who makes the jersey not "adidas by some factory in indonesia" more importantly adidas nike etc make atheltic, sports equipment Burger king dont aight.

I dont eat at burger king so i dont wanna advertise for them. I use sports equipment so i dont mind having adidas on my jersey if i had to geez.....

It is not adidas who "makes the jersey".  It is adidas who agrees to put a logo on it and profit off of it.

So just think of the jersey as being made by "Burger King by some factory in Indonesia".  It is more or less the same thing.

I find it funny that you mock my "informative report" with a "who cares" but feel like sharing the earth-shattering news that your girlfriend is a seamstress.  I doubt anyone here cares what your girlfriend's job is, dude.

And I wouldn't say that a sponsor of a team has nothing to do with a team.  That is a pretty contradictory statement.  adidas works with the NBA while the individual team sponsors work with the team.  

adidas is just as close to the HEAT as they are to the Celtics while Celtics sponsors aren't necessarily working with the HEAT or Lakers at all.

[BenHenry]

When that happens, i'll boycott anything NBA. Principles > greed.

[the_Bird]

When that happens, i'll boycott anything NBA. Principles > greed.

What principals?  The NBA's a business; the league only exists to make money for everyone involved.