I notice that Miami likes to use the word "family" a lot. Been hearing that a lot in the last few days and hearing it again today. I really think they knew Ray was feeling sad about what had happened to him this past season and worked on him with this "family" routine.
I think it worked and at the same time, I kind of feel like Boston has gotten away from that "family" atmosphere. It sold Ray in this case. He feels wanted by them.
The Celtics can do more to extend that "family" feeling. Everyone knows its a business and so on, but we've let some players feel expendable who were valuable to us. And in the end, they get away from us. Sometimes reaching out more goes a long ways.
P.S. Seeing Ray on the Heat is heartbreaking.