No one finds it coincidental that in an article about Kendrick Perkins, that Wojo throws in a one liner about people questioning if the Celts were going to blow it up, mentions Pierce, then says a couple of lines regarding the C's future prospects and gives it a headline "Paul Pierce being traded?"?
No one else sees that this was just a chance to widen the reading audience by throwing out an unbelievable rumor while writing an article about Kendrick Perkins return which, if the article was labeled "Perk reunites with Celtics after game", no one would have read?
I believe he's telling the truth that teams have asked about Pierce, but yeah, he's hyping it up to increase pageviews.
Bringing up an inflammatory or improbable point but shielding it with an "I'm just asking questions!" approach is a common journalistic technique. In the news realm this is known as "Cavuto-ing"

Or like this

Yeah that's a huge attention-seeking troll of a headline, but the Cavuto technique would be more like "Are Obama's critics dumb?" The Newsweek version is a question that states they are dumb and just asks why; the Cavuto form lets you say "I'm not saying they're dumb, I'm just asking questions!"
Anyway, to steer this away from Current Events territory, I know Portland has had interest in Pierce in the past; if we were to move him we'd have to get Batum, Matthews or both in return I think. But I want the Captain to stay in green and I don't think things have gotten nearly so bad as to move him yet.
Whether it made the team better or not, Danny would basically be firing himself by trading Pierce without him publicly demanding it. The uproar would be unreal.