As a fan, this kind of talk is an insult to me. It basically says, sorry to all of you suckers (me) who pay for tickets during the season, because we/I don't really care and we/I play just good enough to win and get in the playoffs.
Yup, it's frustrating. But should we be surprised? It is the same thing we saw last year, and now they are doing it with the preconcieved notion that it actually worked last year.
Like it or not, these guys have been on cruise control for a while now. It sucks as a fan, but its just reality.
Now, I just hope they can actually turn it on, like they clearly think they can.