I have a feeling that just cost him a portion of his modest salary, so hopefully Lebron or Wade take him out for a nice dinner for doing the dirty work for them. Ultimately I have no problem with the statement though. It is the mentality they have to take on. If they want to win, they are going to have to embrace the role of villains, and just ignore (or feed off) the negativity around them.
Frankly, this kind of statement scares me a bit as a C's team, because it tells me that they might be embracing that role, and that is not good news.