maybe I am being dense, but with all due respect ( and I do mean, all due respect) this seems like one of the stupidest ideas I have seen in a while.
with all of the available ticket sources around (razorgator, fansnap, etc...) why anyone would pay extra just to have the option to buy the tickets at full price is beyond me.
I realize they are a sponsor...woo hoo lets all spend more...but I dont understand the point