Some truths the Celtics need to understand about referees:
1. Referees are part of the court environment, just like the floor, the backboard and the hoop. Yelling at refs is probably even less effective than yelling at these other parts of the court environment. So just . . . don't.
2. Referees, no matter how good or bad they are, will miss calls. They'll make what they think are makeup calls. All of this is largely beyond your control. What is under your control is how you prepare, how you play and how hard you play -- this is where you should focus your attention. If you don't like calls that can affect the outcome of a game, do your darnedest to never leave the outcome in jeopardy of a bad call.
3. Good manners and sportsmanship often go unrewarded, but bad manners and poor sportsmanship will certainly be noticed . . . and "rewarded."
I am excited about the Celtics as a team and as individual players, but I do think by and large they would be better served paying more attention to their jobs and less attention to the referees. And less time dissing the other team for that matter.