The thing is, the reporter bought up Embiid's family in the article, including his son and deceased brother. He traded barbs with Embiid and involved them.
Sorry but that is a BIG NO-NO. I don't care if you hate the guy, that is just a low blow and not needed. So I can see Embiid being upset at the reporter about that.
Overall though, that's just an ugly situation brewing and I don't think Embiid is doing anyone any favors with his actions either. The reporters aren't wrong either saying fans should boycott or demand refunds for games Embiid "takes off". The guy is making nearly 200M and only choosing to play half the games.
I think this will end with Embiid being inevitably traded when he demands one. Golden State seems like a good fit.
Crazy thing is, we can see both Giannis and Embiid leave the East potentially either at the deadline or this next offseason.