Buying the Celtics for the going price of $4.5-$5 Billion is going to make sense only for a few multi-billionnaires as a vanity acquisition, preferably who have a love for the team and the City. It makes no sense from a business perspective to pay that much for a team that doesn't own its arena, and will be operating at significant operating deficits for the foreseeable future. 2025-26 tax bill alone will run approximately $250mm.
There are probably more profitable ways to invest $5 billion, but the Celtics have had annual profits of around $100 million per year. Yes, luxury tax liabilities will rapidly increase in the coming years, but so will the value of the TV contract, etc. My guess is that the new ownership group will continue to make plenty of money going forward from 2028, or whenever they take over.
Where are their financial statements disclosed? They are not a public company, and I am unaware of any reporting requirements by the NBA.
I am dubious that this team will be able to operate with positive net operating cash flow after deducting for the projected $250mm annual tax, on top of all their other operating expenses (player payroll (yikes), coaches, front office and other staff, rental payments to TGG owners, overhead, etc. Notwithstanding increase in TV revenue from new deals. The new money has to be spread among 30 teams.
I would love to be wrong, and that Wyc's motivation is more about estate planning issues arising from his dad's estate tax.
But if the point of the new rules is to essentially force 2nd apron teams to cut payroll andbetter balance player contracts among the teams, it is hard to imagine the Celtics could remain profitable under these conditions.