« Reply #154 on: July 23, 2024, 11:03:18 AM »
The media focuses on Bronny because he drives numbers not the other way around. The media, especially ESPN, runs stories that sell. That is how they make money. Heck look at all the Bronny discussion on this forum. He is the story so the media runs with it.
It?s not one or the other. Some ppl may have been interested in Bronny as a prospect/phenomena, ESPN runs stories. Stories promote interest. Other ppl, like me, would have zero interest in Bronny but the constant force feeding of stories drives me to an opinion. Both ppls interest and the force feeding of ?news? keep it alive. The snake eats its own tail while continuing to grow.
It's called the ESPN echo chamber. There's been stories written on it.
and yet Bronny James debut averaged 534,000 viewers which is the largest audience ever for a non-Vegas summer league game
And what network airs summer league games?
of course it is ESPN, but they don't make people turn on games.
It is the same argument people make with Clark and the WNBA and it just doesn't hold up. ESPN runs with stories that bring in viewers. It is why sports talk radio has more NFL stories than NHL ones even during the Stanley Cup finals and the NFL dead period. They don't do 25 stories on something no one cares about.
If you amplify a subject, you're more likely to pull in eyeballs. Bronny is a story. ESPN has amplified it. The purpose of the echo chamber is to inflate a story. If you're continuously keeping the subject in the news, you're amplifying it. ESPN has been notoriously doing this for years. You throw it on Sportscenter, First Take, Around the Horn, etc.... You keep it in the news cycle and grow the story. When you have the live TV rights, that amplification will lead to more eyeballs/ratings. They do it with certain subjects or contrived controversies. That's how the echo chamber works. Bronny is a bigger story because ESPN is specifically making it that way.
This isn't new or rocket science.
and yet people on this forum have been talking about him for months. Look at all the random mentions in threads like this one. Like it or not Bronny sells and if someone sells you are going to see said person all over the place so people can maximize their views. If no one cared about Bronny he wouldn't be all over ESPN. The numbers are driving the coverage, not the other way around.

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