How 'bout now?
I mean... I have no idea. Some guys hear their name in rumors, and it doesn't seem to bother them. Paul Pierce's name came up in rumors, and then he was on the verge of demanding a trade, only for all involved live happily ever after.
Ray Allen heard his name come up in rumors, and it was enough for him to leave.
JB's name has come up in rumors pretty much ever since he was drafted. The key difference is that the Celtics never were publicly linked to including him in trade proposals, at least that I'm aware of. The other teams always wanted him, and the Celts always walked away.
In this case, how does a guy look at it? The Celts seemingly are the ones initiating a trade proposal with Brown's name in it. Does Brown take it as, "I mean, it's Kevin Durant, no offense there", or does it p--- him off?