I'm curious to know what the Mailchimp list will be used for. Will this just be for CelticsStrong-related newsletters/giveaways (for which you sell banner ads as an alternative revenue stream) or will it be sold to third parties?
Currently it is just for the giveaway and getting a cleaner list of members to communicate with. There's a TON of email crud in the system from over the years and we'd like some reliable way to reach members. Technically "newsletter" fits, but it's not something where you'll immediately get a lot of emails, weekly blast, or anything like that.
We are not
selling emails to 3rd parties in any way, and have no plans to do so. To be clear, you would also have to opt-in to that again later in the theoretical case that something changed.
In-email ads could happen someday, but there is no current plan to monetize the actual emails.
One reason we made the leap to MailChimp is that they have pretty robust subscribe/unsubscribe/privacy policies.
TL;DR; just for giveaways and occasional communication right now, and getting clean email addresses attached to members. We hate spam and aren't monetizing it directly.