This is the result of getting a superstar. Video games, movies, NASCAR. It never ends
The sideshow / spectacle aspect of it brings attention to the franchise, but is there a tipping point? When does basketball take over? Is Kyrie working on his game at all?
As you mentioned in a different thread:
Fultz ... Spends more time promoting chick-fil-a and jbl headphones on social media than working on defense
That criticism might be apt here as well, no? (Not so much the NASCAR thing as the movies, social media, etc.)