Pretty sure it Wasn't an ad guys. Jesus what cynicism.
This 1000x - Ignorance is blatant here sometime...
Lol. The cover athlete for NBA2K18 posts a video that prominently displays game footage and the company logo, he tags the company repeatedly in his post, and you're calling me blatantly ignorant?
Get excited for the commercial if you'd like, but it's a pretty obvious sales pitch that nobody is particularly subtle about. It's not a "message to the fans", other than "buy my sponsor's game". It's a bit tacky, but I guess marketing his personal brand was one of the reasons Kyrie wanted a trade, so good on him.