For those curious,
The ratings are still the 3rd highest ever.
This is all the league cares about. The money is pouring in. We're in sort of a golden age for the NBA right now.
I wouldn't be so quick to call it a golden age. The previously infallible NFL and NBA are going through the same challenges right now. People have so many more entertainment options than they used to. 10-15 years ago it was renting a movie, watching what was on tv live or watching sports. Now people can watch any movie that ever came out and a level of television that previously didn't exist on hulu, netflix and amazon on a 50 inch plasma tv with surround sound. That is a lot more competition for eye balls during people's downtime. The NBA has done a good job capturing some of this with streaming services, the NBA app and efforts in stadiums to improve the viewing experience.
That being said there are probably more fan bases than ever that feel so hopeless right now. If you are in orlando why are you going to give your limited free time to watch a team play 80 times that if everything breaks right you have 1 player that is as good as 4 players on the Warriors. I honestly do think the NBA is at a real risk of losing fans that will be hard to win back right now. The NBA needs to find a way to get the fan bases engaged in places like Sacramento, Phoenix, Orlando, Brooklyn, Minnesota etc. Right now not only are those teams bad, which has always been the case, but now it is hard to imagine their young players ever all developing to reach the star levels of these superteams.