that's been true for years. only year they seemed to have paid attention was the 2007-2008 season when they tore up the league after the trades for KG and Ray. we were on their radar from the beginning due to the trades and stayed there do to their record.
the national media only pays attention to the 'stars' that headline the league such as Bron, Durant, etc.. I don't see them follow franchises, even the major ones like the C's/Lakers/Knicks, unless they have star power on the roster.