It's bad business to give him the max, which will be ridiculous, but he is the best thing to happen to the city of Boston since Larry Bird (with no disrespect to Ortiz and Pierce)
I'd say Pierce, KG and Ray were better - and that's just basketball.
Ortiz, Pedro, Manny and Schilling in terms of baseball. Red Sox still own Boston, especially when doing well.
Brady, I mean, come on. Even Gronk