LeBron unfollowed the Cavs on Twitter

[Moranis]

http://www.cleveland.com/cavs/index.ssf/2016/03/lebron_james_unfollowed_the_ca.html

According to a source close to James who discussed the matter with him Monday night, that's not why James unfollowed the Cavs. He did it as part of his process to prepare for the playoffs.

There is precedence for this. James puts away all forms of social media once the playoffs begin, to cut all distractions and sharpen his own focus on the task ahead. He calls it Zero Dark 23. He did it last year.

You can hate on LeBron for that last bolded bit. Anyone thinking he's doing this in preparation to leave Cleveland in free agency probably should acknowledge his/her own confirmation bias.

Then why didn't he just say that when asked about it?

http://thesource.com/2016/03/22/lebron-james-shuts-down-after-being-asked-about-unfollowing-the-cavs-on-twitter/

He made no effort to dispel that notion after being asked about unfollowing the Cavs on Twitter. He stared off into the distance, urged reporters to move on to the next question, and then immediately shut down the entire session after being asked the next question, which was purely a basketball question and had nothing to do with Twitter, Instagram or the like.

Maybe he thought it was a stupid question unworthy of a response?

But it's not a stupid question. Has he ever unfollowed a team on twitter when he goes "dark"? I think the way he handled the situation is stupid. If he had told the reporter it's because I want to concentrate on basketball and do this yearly, it would've been a non-issue. However, the childish way he handled the interview has only caused more speculation and then it seems as one of his guys had to a bit of damage control and put a spin on it.

I'm not sure if he unfollowed anyone, but he certainly goes dark during the playoffs.  Maybe the 14 accounts he unfollowed were the ones that provided the most bings on his phone.

?

First part is in response to the question regarding last year, second part refers to him unfollowing 14 accounts, one of which was the Cavs, this year.

[Moranis]

I'm also calling bull on the "confirmation bias" thing.

I remember people trying to sell that exact same type of stuff when we saw LeBron change his number from 23 at the same time Miami was clearing cap space.

Of course at that same time he also applied to the league for a number change, which you only have to do if you stay with your current team.