The video was just dumb. Do I think they're promoting DV, no, but it was in poor taste and I can't believe that it was approved to be honest. They could have gone a number of routes to get the point across without heaving her on the floor, having an ice pack to her head, and saying don't make the same mistake she did. They're opening themselves up for the criticism that's sure to ensue.
I'm more offended by the HORRIBLE ACTING.