Lowry agreed to 12 million a year deal (4 years at 48 million)
Should Rondo get more than Lowry? Should Rondo get paid more than Parker?
Or should Rondo get "stupid" overpaid like Deron Williams?
Well, Rondo sells more jerseys than any of those guys. If we remember that this is an entertainment business, then, yeah, he probably should get paid more than Williams, Lowry or Parker.
Jersey sales for teams roughly correlate with team revenues. It's not much of a stretch to assume it probably roughly correlates with individual marginal impact on revenues.
Even after having missed a year and then playing on a tanking, rebuilding team, Rondo was the 13th best selling Jersey this year.
He can't get '"stupid" overpaid like Deron Williams", though, because the CBA limits now won't allow that kind of contract.