Embarrassing situation. He said he accidentally jumped the gun and read his lines before the presenter did. That rattled him... and then he lost his place in the teleprompter... and then they tried to fix it and it threw it off more. He must have gotten anxious and walked off.
Here's the thing though... they were using him to promote their new product, the Samsung Curve. The fact is, this little embarrassing moment went majorly viral. Tons of sites picked it up. It was on the front of Reddit. No publicity is bad publicity. Each time, they are promoting the Samsung Curve. They can't be even the slightest bit upset with Bay over this... this worked out brilliantly for Samsung.