How hard is it for the coach to tell his players "look, I know you guys are competitive but play like poop out there so we can win next season."
The mentality it's building in that locker room, telling the players "they are not good enough this season" and on purposely losing IS NEVER a good thing.
If we suck, we suck. But we need to suck while working and trying hard to not be, not forcefully.