I like how West sees LeBron flop and immediately breaks out the counterflop. Ladies and gentlemen, the 2013 NBA!
Yep. The (semi-)rare "double flop".
I believe that is actually known as the "flopino effect", where one flop directly leads to another. We had a great classic double-flop earlier in the playoffs:

Now I want to start a flopping dictionary. Of course if the Spurs play the Heat it'd probably have to be totally rewritten afterward to accommodate all the emergent flopping. Every contested rebound's gonna end up looking like the last half of a Harlem Shake video at a vertigo clinic.