EFF IT. It's a pretty simple opinion and easy to understand. James vs Durant, Heat vs Thunder is a far "sexier" match up than Celtics vs Thunder. Big all stars like Wade, James, Durant, Westbrook in their prime certainly has appeal to non-Celtics fans who maybe don't seriously despise the Heat and want to see the most in prime talent in the finals.
As Celtics fans, we don't care and want to send the Heat home in their house big time. I don't really mind the article. It's an opinion. Odd that it's on NBA.com, but whatever. Fuel to the fire is good for us!