i was trying to explain the Heat backlash to my girlfriend last night and her immediate reaction was, "That's really not LeBron's fault... it's a marketing department... they have to generate hype and sell tickets" (which I actually 100% agree with... it's not LeBron's fault at all) and I'm like, "yeah, but there's a way of doing it classy... they would have sold out tickets regardless... they could have acted more humble... there is no reason for LeBron to go "we are going to win not one, not two, not three, not four, not five, not six, not seven"... He could have said, "we have a long road ahead of us... we haven't accomplished anything'...
I'll show her this video tonight (comparing the two) to see if she gets it.