He thinks Red should have traded Bird and Mchale toward the end of their careers. I'd argue that by not trading your legends you establish your franchise as a family with loyalty. If the Celtics traded away Russell and Havlicek and Heinsohn I don't think they have the same reputation today. These guys come back year after year and add to the mystique of the C's. We are built on our legends. And I think Red new that.
I disagree, although I understand what you're saying, and I understand that you think its significant.
Winning has a habit of giving you whatever 'tradition' you want to have. Winning and time will eventually make Kobe and Shaq look like reluctant friends who overcame their differences to play inspired basketball. It will make Phil Jackson look like a genius, and will forever regulate Jerry Sloan to 'good but not great' status.
In the end, especially considering the way the Celtics spent the 90s and most of the 00s, I think the 'loyalty' factor doesn't measure up to the oscillating performances between 'mediocre' to 'god-awful'.
And I think that'll be the case here unless there is a rapid turnout. Celtics fans value honor, and 'family', and tradition, but not as much as they value winning.