Elrod has lots of good ideas, but I think they're paying him by the word over at RealGM.

The main points:
1. Teams need superstars to win titles;
2. Cap space is important, and shouldn't be squandered;
3. First rounders are good trading chips;
4. Rebuilding requires ownership and management to go all-in;
5. The rebuilding effort could be quickened if we traded our aging veterans for expiring contracts and #1 picks.
I guess I didn't have the religious experience that some others did reading that article. I think it's just a rehash of what most of us recognize: the team is on the downslide, and is about to enter a rebuild. The question is, what do we do in the immediate future?
There is definitely a strong argument in terms of immediately starting the rebuilding process, or starting it in a couple of weeks. However, there are also strong arguments for waiting. Even without the question of loyalty -- which, at least in the past, has been an important one with the Celtics organization -- there's marketing. How many millions and millions of dollars will Wyc lose going from a contender to a bottom-tier lottery team? The Celtics need to worry about not only playoff revenues, but also regular season ticket sales (and prices), as well as Comcast ratings (since the team now owns a stake in the network).
In addition, there's the question of perception as it related to free agents. Would a free agent prefer to come to a Boston team coming off a round or two in the playoffs, or a team that finished in the bottom seven in the conference? I can't tell for certain, but it's something to at least think about. Boston already has some disadvantages in free agency; taking away the allure of joining a playoff team and playing alongside Paul Pierce (and perhaps Ray and KG on smaller contracts) makes Boston look even worse in comparison.
I guess what I'm saying is that the decision the team has to make isn't as clear cut as Elrod, or some fans, or even Danny is making out. There are complex decisions to be made, and I think both the "blow it up" and "stay the course" segments of the fanbase have legit arguments to make.
Nice article by Elrod, but just keep in mind that he's advocating for a position, rather than laying out all the arguments for each side.