The players are just going to have to realize that the popularity of the league is declining and there is not enough money to go around anymore.
Or the owners have to realize that if they can't seem to collectively make a profit with seventeen hundred million dollars in yearly revenue, maybe they need to stop lighting cuban cigars with thousand dollar bills, and not just take it out of the player's cut in the CBA. Just sayin!
Yes I know, the owners are all rich....very rich.
These teams are investments fore them. If the investment is losing money, they sell.
The books say NBA teams lost money last year, and for the last couple of years. Whether you believe the fact that it was more or less, it is obvious why the teams lost money. The league isnt as popular anymore. Alot of players are overpaid. The superstars arent as likable or popular now that social media uncovers every personality blemish they have.
There are other reasons but attendance and TV viewership is down.
Why should owners make concessions in their life to put money into the NBA? They would just be losing more money!
It's time for the NBA to stop being a superstar driven league and to go back to one that is more focused on the teams. That is a model for success. Stern got lucky with Magic, Cird, and then Jordan.
Those guys had a great combination of talent, winning, and marketability.
Well the superstars now might have one or two of those three.
The only way to improve the level of team play is to increase parity in the league. Allow every team equal opportunity to build a winning roster.
What's funny is Stern doesnt want that at all. He likes the model he built on the backs of Bird, Magic, and Jordan. Well, it doesnt work anymore. But he also wants the owners to make more money so the league can prosper. This is the real divide here. David Stern has passed his prime as a commissioner. His handling of the league for the past 10 years has been terrible. Fans feel no devotion to the teams because of how player centric the league has become. If you dont have a superstar on your team, you are not packing those stands...bottom line.