Listen, players salaries are pegged to revenues. If the league does well, the players do well. If the league doesn’t do well, the players don’t do well. That’s how it works. Well, we’ve agreed to roll back to 53 percent.
This statement is not exactly true. The league had $4b in revenue last year and lost money. They could grow revenue to $8b and still lose money. Revenue growth is only considered "doing well" when it's profitable. Look at HP's discountinued Touchpad product. They sold the units at a loss, but it increases revenue. The more of that product they sell the more money they lose.
That's not entirely true. HP had already sunk...say, $300 in every one of those Touchpads, so if they didn't sell them they would have eaten all $300 in losses. Selling them at $99.99 meant they only ate $200 per unit...a loss, but not as bad a loss.
You're point about the NBA, though, is different from that. The NBA doesn't have the same "sunk" costs situation, so playing/not playing games might (or might not) be better for their bottom line...given the current division. One of the League's problems is that their non-salary (for players) costs (fixed and variable) have risen much faster than revenue. They need to lower those costs or hold them in line while increasing revenue. The easiest way to do this is to cap salary costs and everything I've seen out of the owners on the financial side is an open or disguised harder cap on salaries.
They also, on the system side, desire an NBA that is...perhaps...more like the current NHL. That is not financially "friendly" to the majority of the players in the league. It is going to be very hard to get a majority of the players to approve those changes until they've *really* felt some pain.