I don't disagree the players bring in lots of fans. And I don't think it's naive to think that he who bears the Lion's share of the financial risk should reap the greater part of the reward.
It was a hypothetical re getting rid of some players. I am aware there is a player's union.
My thought on that is that if some of the bigger stars decided to play overseas, other "sub-superstars" would rise to become the new superstars, based on the newly lowered talent grade.
I also think the players (outside of some obviously terrible contracts) are worth what they are paid, particularly LeBron, KG, Pierce Kobe, Wade, Durant, etc..
I just think the owners should get a higher percentage of the split based on their higher financial risk factor.
Many service business (especially where there is very little product cost) have payroll costs in excess of 50%. The sports leagues are not unique in that.
Do they have the same overhead as the NBA? What is their actual income? It is not a simple formula for this stuff
Also, lets remember, the players are only a portion of the payroll. If the NBA is playing 50% of BRI towards players, they still need to pay another percentage to coaches, executives, ticket staff, marketing staff, referees, down to those who work concessions at the games.
So, a decent part of that 50% that would be going towards the owners would still be going towards payroll.
The movie and television industries are a pretty good comparison and in those realms. I put three big budget films below with their approximate breakdown. The more special effects the lower the percentage of hard costs to employee costs, but it is still near 50% (see SpiderMan 2). The smaller and independent films are almost all employee costs (screenplay, director, actors, crew, producers, etc.).
Take the movie Unbreakable
Story rights and Screenplay: $5,000,000
Producers: $1,878,260
Director (M. Night Shyamalan & Assistant): $5,081,749
Cast: $ 31,903,987
Bruce Willis: $20,000,000
Samuel L. Jackson: $7,000,000
Robin Wright Penn: $2,500,000
Rest of Cast, Casting, Stunts, & Travel: $5,568,388
Production costs: $26,214,709
Visual effects: $1,000,000
Music: $2,253,456
Total: $73,243,106
How about an even greater big budget Sci Fi movie.
Terminator 3
Story rights (Carolco and Gale Anne Hurd): $19.5 million
Screenplay: $5.2 million
John D. Brancato & Michael Ferris: $1 million
Director (Jonathan Mostow): $5 million
Producers: $10 million
Cast: $35 million
Arnold Schwarzenegger: $29.25 million + 20% gross profits
Arnold's perks: $1.5 million
Rest of principal cast: $3.85 million
Extras: $450,000
Production costs: $58 million
Post-production costs: $4 million
Visual effects: $20 million
Music: $2 million
Other costs: $33.6 million
Total: $187.3 million
How about Spider Man 2
Story rights: $20 million
Screenplay: $10 million
Producers: $15 million
Director (Sam Raimi): $10 million
Cast: $30 million
Tobey Maguire: $17 million
Kirsten Dunst: $7 million
Alfred Molina: $3 million
Rest of cast: $3 million
Production costs: $45 million
Visual effects: $65 million
Music: $5 million
Composer (Danny Elfman): $2 million.
Total: $200 million